It’s 9:00 am on a sunny Monday morning in September. I’m very proud of myself because I have managed to get up early enough to stop and get coffee and doughnuts for the team on my way to the office. Getting up early is not a strong suit of mine. Anyway, I walk into the office, fully expecting to be the first one there, only to find the entire team, still in their clothes from Friday, and looking like they just got the crap kicked out of them at a championship peewee football game. Ah, the life of a start up…
But sometimes, that’s just what you need to do. The guys had a plan for the launch of our new look, and they had every intention of meeting the deadline. With not a lot of time to design and even less to build (the business was already picking up a lot of speed), we didn’t have a second to waste. The designers had thrown around a number of ideas: Do we go streamlined? Grunge? Tongue-in-cheek? For weeks, the studio was a tornado of whiteboard ideas, exact-o knives and construction paper, lights and cameras, and endless take out menus. And in the end, we had a look to launch that was all our own. The new slamm brand has been established and we are ready for the next challenge…now where’s that coffee??